With it being a statistical fact that 97% of the people who are involved in Home Based Business are not making money at it. So that calls for the natural response of well why not? How can this be with that number of people failing at anything. That would be Internet Marketing, Direct Marketing, Affiliate Marketing.This is a incredible amount of people who are spending more money than they are making. So are we left to come to the conclusion that this 97% are the means of the tremendous amount of success that the 3% are experiencing. We are a consumption based society and culture that is conditioned to believe we can spend our way out of
any situation.Now here is a thought to consider just bring it all to a screeching halt. And saying that this is not how I intended for things to turn out. So if I am spending more money than I am making then I have to be going into debt with the way I am doing my business. My Work from Home Business Opportunity has me working for it rather than it working for me creating a profit.So how can I do something about it?, how can I change the results or lack of results rather. You can just stop and completely reinvent yourself. Starting with your thinking do you really think that you deserve success?can you shoulder the responsibility of success. Can you be brutally honest and admit to yourself why you are in the current
position you are in now and fix it.Let us look at your mindset, because it is your mindset that determines your actions. Are you being consistent in your marketing of your business. Do you have a business plan that you follow that guides you on a path to your goals. Do you go over your mission statement each day. Do you have a Dream board that has pictures of your goals or the things that you want to buy.Getting back to the basics of what it takes to be successful. Everything that you do should be a habit, because if it is not a habit then you don’t have it. Success is based on your focus to meet your challenges and adversity head on and come up with a solution for them if that is by seeking out help from a fellow Online Business Entrepreneur your up line or on the forums. The most detrimental thing you can do is try to build your business by yourself.So it is not to late you do not have to settle for the results that you are now getting. Step out of the box start a mastermind group or join someone elses. Increase the amount of personal growth work that you are now doing and rekindle your happiness about being a Home Based Business owner and make it happen and stop waiting for it to happen. Shake things up in how you are approaching building your business.
Tips on How to Rekindle Your Relationship With Your Home Based Business
Seeing Your Web Market As A Resource
Is your market like an iceberg?
I see a picture of my web market and it looks like an iceberg. The small portion above the water line is a group of individuals that are ready to purchase. This is the portion of the market that advertising is aimed at because these people are ready to purchase. It is this ‘ready market’ that consumer advertising feeds on. And because this ready market is constantly renewed as decisions to purchase are made it is like a feeding frenzy for all business owners.
As business owners we want to harvest our share of this ready market, but some companies take the lion share because they have deep pockets. Small business owners mostly get the scraps, or they find a better way to reach their market.
The greater resource
Like an iceberg the greater portion of our whole market is undecided and not ready to be scooped up. We tend to ignore them until they become a ready and mature market. Even our financial resources dictate that we focus on the ready market.
When we are hunting or trapping our markets and attempting to capture that market then this is how we think. And we are all hunting or trapping. Our marketing language tells us that much when we say things like “our TARGET market” and “CAPTURING our market.”
It is in this way that we define our marketing and it says a lot about our own business and the nature of our business. Hunters and trappers have an aggressive mind set, but not all business owners want to be aggressive and spear or trap their markets. But we all want more business.
Are there alternatives to hunting and trapping?
A history of civilizations shows us that cultivation works better in many instances that either hunting or trapping.
It is a wonder that marketing people do not think much about cultivating the greater market share instead of hunting down the smaller market portion that is the ready market.
Your whole market as a resource
It is a simple and practical matter for a web page to cultivate the whole market. There is no limit on the space and content of a web page, but there are necessary considerations on how to deliver information to the whole of the market.
People, which make up your market, simply do not read volumes of information. We cannot know just what stage of the buying cycle a single visitor is at, yet we need to cultivate that member of our market.
From the very beginning of the buying cycle, where members of our market are becoming aware that they have a problem, all the way through research and then comparison shopping until finally they are close to making a decision, takes in the whole of the market our web site needs to cultivate.
No other marketing medium can provide the tools and the affordable means of cultivating a market. In the past it was always the material store and sales people that cultivated the walk-in customer. It was even possible for a talented salesperson to walk a potential customer all of the way through the buying cycle and finally make a sale.
No one does that for a pack of gum
Even in a material reality there are limitations to resources and time spent. Salespeople do not really want to talk to a potential customer that doesn’t see their own problem, let alone talking them through research. Only if the sale represented enough profit is it worth the effort.
Your web site has a onetime effort, for the most part. It is as simple as writing up the content to include every step of the buying cycle. A single page may seem like a mile long and no one is going to scroll down through a wall of text, but the web offers tools for hiding information until it is wanted. A much shorter page without sacrificing needed information is the result.
Farming your web page
Instead of writing content to spear customers in the small ready portion of your market you can farm the much larger portion of that same market. And in doing so you are also including that ready market.
From top to bottom your web page can attract your whole market wherever they are at. And while those that are ready to purchase put an item in the shopping cart others are being fed the information they need take their next step.
When you feed your market and raise them up to be knowledgeable shoppers you have also built a relationship based on honesty and trust. Your web site has helped them and nurture them and in turn most will reward you with their business.
No longer strangers
Marketing people know that the toughest sale is always the first sale. Once that barrier has been broken more sales can be made. Sharing and being helpful builds relationships and in this way you and your market are no longer stranger – even before the first sale.
A web page designed to help your market with useful information is like the farmer fertilizing his farmland. First you put in and then you take out.
Helping and supporting is not a marketing strategy when it comes to skimming off the surface where you bump into all of your competition. Web marketers, for the most part, teach you how to get your elbows out and muscle your way past your competition just to get a line in the water.
And once more you are fooled
Even before we think about marketing we need to think about search engines. The picture of a feeding frenzy on ready buyers doesn’t apply when it comes to search engines. That place where every business is hunting or trapping the ready market is diluted with traffic from search engines.
Your web designer said they would send you tones of web traffic and – even though this is faulty thinking – if they do meet their promise it won’t be what you were expecting.
Search engines are not just available to the ready buyers in your market, they are available to the whole length and breadth of your market. Right off the bat the ready buyer traffic you receive is going to be dwarfed by about 9 to 1 where 1 is the tip of the iceberg.
Your whole market is searching for your solutions, but only a small portion are ready to purchase. This is good and bad.
It’s bad because you need a good portion of the ready buyers. It’s good because you can cultivate all the rest and turn many of them into your own resource.
If you want all of your market you must cultivate that market and make it your own. If you want to know how to cultivate that market look for my article titled, “Farming Your Web Market.”
How to Find Great Live Auctions for Resale Items
Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.
I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.
Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.
There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.
There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.
Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.
There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.
Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?
Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.
Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.
A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.
Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.
When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.
When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.